So you’re the owner of a small business that sees Digital Media as a smart method to extend your professional network. Unfortunately, some of those new acquaintances could be considering you a prime target for a scam. While we always encourage small-to-medium-sized company owners to utilize social media or digital media as a networking tool, we’d like to use this time to aware you of a surge in cybercriminals utilizing this media as their preferred channel for attacking businesses. According to recent research from cybersecurity firm Lookout, about 62% of Facebook users face scammers every week, therefore it’s time to sharpen your senses to avoid being a victim in the coming weeks. In this post, we will go through each theory behind the scam, what brand safety is all about, and what your business should do to improve its security & keep scammers away. What is Brand Safety? Brand safety refers to all of the precautions taken to safeguard a company’s reputation offline as well as on digital media. It’s all about preventing a customer’s loss of faith in a brand. After all, companies are increasingly prioritizing the development of a profile, of identity, almost human in nature, with […]
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